1. Search Engine Ranking Factors
  2. Use the Correct Keywords
  3. Identify Search Intent
  4. Optimize Content for Google Featured Snippets
  5. Update Old Material
  6. Use the Skyscraper Method
  7. High-Quality Outbound and Inbound Links
  8. Increase User Signals by Using On-Page Best Practices
  9. Site Structure and Best Practices in Technical SEO

1. Learn Search Engine Ranking Factors


  1. Quality: A well-written, valuable document.
  2. Research: Demonstrates authority
  3. Keywords: Use search terms in a way that is appropriate
  4. Freshness: It is timely and relevant
  5. Multimedia: Images, video, and audio are used to enhance the user experience.
  6. Answers: Provides direct answers to the search query
  7. Depth: This covers a topic in depth

Links, Site Architecture, and HTML Tags

2. Use the right keywords

  • Find out what people are discussing.
  • Find search volumes for specific topics.
  • It can be difficult to rank for a particular topic.

3. Capture and Identify Search Intent

  1. Know: A searcher is looking for information about a topic that will answer a question.
  2. Do: The searcher is looking for a way to perform a particular action.
  3. Website: A searcher is trying to locate a specific resource.
  4. Visit in person: A searcher is looking for a place to visit.

Tip: Use the SERP features to satisfy searcher intent better than your competition

4. Optimize Content to Get Google Featured Snippets

  1. SEMrush and other SERP analysis tools can help you determine if there is a featured-snippet for the keyword that you are targeting. Only 12.3% queries have one.
  2. Identify the structure of the featured snippet. Are you looking for paragraphs, lists, or tables?
  3. Ask the question that the snippet answers in one your blog post subheadings.
  4. Answer the question right after the subheading. Write a concise answer that is better than the one in the featured short. Use the same structure for the current snippet.

Additional Tips to Obtain the Featured Snippet

  • Optimize content that you are already ranking highly for using a featured snippet solution 99.58%. These snippets are from pages that appear on page one of a SERP.
  • In your answers, use facts and figures.
  • Multiple “People also ask” questions in your content. Ahrefs discovered that featured snippets are most often triggered by long-tail keywords such as those found in this section.

5. Update old content

  1. Look for blog posts that are more likely to rank higher in search terms with high search volumes.
  2. To improve accuracy and completeness, update or rewrite the article.
  3. Use on-page SEO best practice and optimize for conversion using relevant end-of-post and in-line CTAs.
  4. Publish the optimized article — make sure to change the publish day so search engines can re-crawl the content and reindex it.

6. Use the Skyscraper Method

  1. Consider why Google prioritized this page among its search results. This is because the content provides high value and is thorough. You can understand why your content is performing so that you can improve it.
  2. Make your ranking article better. This can be done by increasing the length, depth, and user experience.

7. Prioritize high-quality Outbound and Inbound Links

8. Enhance User Signals by Using On-Page Best Practices

9. Take note of site structure and technical SEO best practices