More and more businesses are turning to Web3 to change their customers’ experiences.
But how exactly will Web3 change the way we shop online, both as business owners and as customers?
What is it?
Web3 is the internet’s next generation. This third generation will combine cryptocurrency and blockchain technology, including non-fungible tokens (NFTs), and take power away from platforms and CEOs with a lot of money, giving the internet back to the people who use it.
The Four Cs and Web3
One of the best things about Web3 and marketing in the metaverse is that they bring together the four Cs:
When these four Cs are connected, customers don’t have to keep switching between tabs to find their next favorite product. Instead, personalized bots bring the products to them in the metaverse.
You can think of these bots as shopping versions of travel agents. Your bot will know everything about you, like your size, hair color, style, and what kind of clothes you like to buy.
The bot will do all the hard work of sorting through millions of search results to show you exactly what you want to see without any ads or other useless content.
This is called “vertical search,” and it focuses on a specific part or parts of online content to give you a truly personalized experience without wasting time.
Because Web3’s goal is to give consumers back their ownership, you won’t have to deal with millions of options when web3 shopping website development.
Instead, your bot will bring you exactly what you want.
Getting Web3 ready for E-Commerce
So, how can e-commerce store owners get ready to thrive in Web3 and not just stay alive?
It’s important to show how customer values, the importance of a dedicated community, and effective marketing are all connected. Here are some things you can do now to get ready to use this new technology in your online store:
Taking cryptocurrency as payment
There are two interesting facts about people who pay with cryptocurrency: 40% of people who use it buy from a company for the first time, and they spend twice as much as people who use credit cards.
This shows that new users are very confident in paying with crypto and the security it offers.
So, the sooner you can start accepting cryptocurrency as a payment method, the more likely you are to attract new customers and turn them into loyal fans of your brand while also getting people to spend more at your store.
NFTs and Getting to Know You
NFTs are an important part of the metaverse because they let people show who they are through their avatars, art collections, and the latest fashion and accessories. You will know how to market in the metaverse if you can start making NFTs that show off your products.
Creating a really cool NFT sneaker like Nike or a high-end handbag like Gucci in the metaverse not only shows that your brand is comfortable with new technology and up-to-date on consumer trends, but it’s also a great way to get your products out there.
A Step-Up Shopping Experience in the Metaverse
Brands can use the metaverse to make shopping experiences that are both personalized and interesting.
AR, VR, and 3D technology are key to making the shopping experience of the future more consumer-driven. For example, you could have concerts at your metaverse storefront or pop-up shops in other metaverses to reach more people.
Using these technologies, you can turn shopping into a game. For example, you could make a game or experience that people can go to and win things like virtual merch from.
Customers can build a lasting relationship with your brand through these fully immersive shopping experiences. It also doesn’t hurt that they can earn free stuff to add to their digital wallets.
You can also use AR and VR to make virtual showrooms that make people feel like they are looking at the items in your store in real life.
There, they can use virtual reality (VR) and augmented reality (AR) to try on clothes and accessories, put furniture and decorations in their homes, and even see what the products look like.
With Web3 technology, you can combine the best parts of shopping in real life with the personalization and interaction of the metaverse to make the best experience for your customers.